Tows Matrix Business Strategy Analysis of PT XYZ

  • Angga Rullian Pamulang University
  • Lisna Mahera Pamulang University
  • Sonya Agustin Pamulang University
  • Syaeful Y Surawijaya Pamulang University
  • Hadi Supratikta Pamulang University
Keywords: TOWS Matrix; Business Strategy; PGAS Solution; Energy infrastructure

Abstract

. In the increasingly complex landscape of business energy and infrastructure, corporate strategy is a determinant of corporate desires. PT PGAS Solution, as a subsidiary of PGN Group (Holding Migas Pertamina), has a strategic position in providing engineering, procurement, construction (EPC), and operation and maintenance (O&M) services. Through a sharing session entitled "Governance of Corporate Strategy Management Analysis", the company explained the implementation of SWOT which was developed into TOWS Matrix as a strategy formulation approach. This study analyzes the SO, WO, ST, and WT strategy structures compiled by PGAS Solution, and brings out their relevance to the challenges of the oil and gas industry and opportunities for synergy between BUMN. The results of the analysis show that the company adopts a proactive strategy approach based on collaboration, efficiency, and strengthening internal capabilities, especially in the management of downstream and midstream oil and gas projects.

References

David, F.R. (2017). Strategic Management: Concepts and Cases. Pearson.
Porter, M.E. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review.
Weihrich, H. (1982). The TOWS Matrix—A Tool for Situational Analysis. Long Range Planning, 15(2), 54–66.
Wheelen, T.L., & Hunger, J.D. (2015). Strategic Management and Business Policy. Pearson.
Pearce, J.A., & Robinson, R.B. (2013). Strategic Management: Planning for Domestic & Global Competition. McGraw-Hill.
Nuraini, R., & Haryanto, T. (2020). Analisis Strategi Bisnis Menggunakan Matriks TOWS pada PT Pertamina Hulu Energi. [Artikel Penelitian].
Prasetyo, E., & Fitriani, D. (2019). Formulasi Strategi Bisnis pada Perusahaan Konstruksi Energi: Pendekatan SWOT dan TOWS Matrix. [Artikel Penelitian].
Wulandari, M., & Susanto, H. (2021). Penerapan Analisis SWOT dan TOWS pada PT Rekayasa Industri dalam Pengembangan Proyek Infrastruktur Migas. [Artikel Penelitian].
Published
2025-08-01
How to Cite
Rullian, A., Mahera, L., Agustin, S., Surawijaya, S. Y., & Supratikta, H. (2025). Tows Matrix Business Strategy Analysis of PT XYZ. Indonesian Development of Economics and Administration Journal, 4(1), 23 - 27. Retrieved from https://www.ojs.ideanusa.com/index.php/idea/article/view/333
Section
Articles