Communication Strategies for Ending Harmful Cultural Practices Against Women in Selected Communities of Delta State, Nigeria
Abstract
This study investigates communication strategies for eliminating harmful cultural practices against women in selected communities of Delta State, Nigeria. Specifically, the study examines the forms of harmful practices prevalent in the study area, identifies communication approaches adopted by relevant stakeholders, assesses the effectiveness of these strategies in promoting social change, and explores the constraints limiting their effectiveness. A mixed-methods research design was adopted, combining a questionnaire with key informant interviews involving community residents, traditional leaders, women's rights advocates, media practitioners, and relevant institutional stakeholders across the three senatorial districts of Delta State. A total of 400 copies of the questionnaire were administered, of which 386 were validly completed and returned (96.5% response rate), and 16 key informants were purposively interviewed. Quantitative data were analysed using descriptive and inferential statistics, while qualitative data were subjected to thematic analysis. Findings indicate that practices such as discriminatory widowhood rites, denial of inheritance rights, and restrictions on women's participation in community decision-making continue to exist in some communities. The study further reveals that community dialogue, indigenous communication systems, radio advocacy, stakeholder engagement, and interpersonal communication are among the most effective strategies for challenging harmful norms. Exposure to communication strategies was significantly and positively related to awareness of harmful cultural practices and communication strategies significantly predicted attitudes toward ending such practices. However, persistent patriarchal beliefs, cultural resistance, inadequate funding, and weak implementation of protective policies constrain communication interventions.
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