Marketing Mix Analysis Against Digitalization Revolution 4.0
Abstract
The purpose of this research is to examine the impact of digital 4.0 in the revolution era on customer satisfaction for DIGITAL users. The method used in this study is a qualitative method with phenomenological strategies for what the research subjects experienced, such as: behavior, recognition, motivation, overall behavior and through verbal and linguistic descriptions. Further research needs to review the effect of marketing mix elements on customer satisfaction, especially those using scan mode by increasing the sample size and expanding the search domain so that search results can be generalized. The results of this study are aimed at consumers and digital industry players who really like digitalization in the marketing mix because it facilitates the marketing of goods and services, and protects their intellectual property to reduce piracy.
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